Beachfront
Features
Bidder Code | beachfront | Prebid.org Member | yes |
---|---|---|---|
Prebid.js Adapter | yes | Prebid Server Adapter | yes |
Media Types | display, video | Multi Format Support | check with bidder |
TCF-EU Support | yes | IAB GVL ID | 335 |
GPP Support | some (check with bidder) | DSA Support | check with bidder |
USP/CCPA Support | yes | COPPA Support | check with bidder |
Supply Chain Support | yes | Demand Chain Support | check with bidder |
Safeframes OK | check with bidder | Supports Deals | check with bidder |
Floors Module Support | yes | First Party Data Support | yes |
User IDs | unifiedId, identityLink, uid2, hadronId | ORTB Blocking Support | check with bidder |
Privacy Sandbox | check with bidder | Prebid Server App Support | yes |
Registration
To use the beachfront bidder you will need an appId (Exchange Id) from an exchange account on platform.beachfront.io.
For further information, please contact adops@beachfront.com.
Bid Params
Name | Scope | Description | Example | Type |
---|---|---|---|---|
appId |
required | Beachfront Exchange ID | '11bc5dd5-7421-4dd8-c926-40fa653bec76' |
string |
bidfloor |
required | Bid floor. The floor price module will take priority over this value. | 0.01 |
float |
video |
optional | Object with video parameters. See the video section below for details. | object |
|
banner |
optional | Object with banner parameters. See the banner section below for details. | object |
|
player |
optional | Object with outstream player parameters. See the player section below for details. | object |
video params
Name | Scope | Description | Example | Type |
---|---|---|---|---|
appId |
optional | Beachfront Exchange ID for video bids. | '11bc5dd5-7421-4dd8-c926-40fa653bec76' |
string |
bidfloor |
optional | Bid floor for video bids. | 0.01 |
float |
tagid |
optional | Tag ID | 'placement-name' |
string |
responseType |
optional | Video response type.both : VAST URL and VAST XMLnurl : VAST URL onlyadm : VAST XML only |
'both' |
string |
mimes |
optional | Array of strings listing supported MIME types. | ["video/mp4", "application/javascript"] |
Array<string> |
playbackmethod |
optional | Playback method supported by the publisher.1 : Auto-play sound on2 : Auto-play sound off3 : Click-to-play4 : Mouse-over |
1 |
integer |
maxduration |
optional | Maximum video ad duration in seconds. | 30 |
integer |
placement |
optional | Placement type for the impression.1 : In-Stream2 : In-Banner3 : In-Article4 : In-Feed5 : Interstitial/Slider/Floating |
1 |
integer |
plcmt |
optional | Placement type for the impression. See AdCOM v1 spec | 1 |
integer |
skip |
optional | Indicates if the player will allow the video to be skipped. | 1 |
integer |
skipmin |
optional | Videos of total duration greater than this number of seconds can be skippable. | 15 |
integer |
skipafter |
optional | Number of seconds a video must play before skipping is enabled. | 5 |
integer |
banner params
Name | Scope | Description | Example | Type |
---|---|---|---|---|
appId |
optional | Beachfront Exchange ID for banner bids. | '3b16770b-17af-4d22-daff-9606bdf2c9c3' |
string |
bidfloor |
optional | Bid floor for banner bids. | 0.01 |
float |
tagid |
optional | Tag ID | 'placement-name' |
string |
player params
Name | Scope | Description | Example | Type |
---|---|---|---|---|
progressColor |
optional | The color of the progress bar formatted as a CSS value. | '#50A8FA' |
string |
adPosterColor |
optional | The color of the ad poster formatted as a CSS value. | '#FFFFFF' |
string |
expandInView |
optional | Defines whether to expand the player when the ad slot is in view. Defaults to false . |
false |
boolean |
collapseOnComplete |
optional | Defines whether to collapse the player when ad playback has completed. Defaults to true . |
true |
boolean |
First Party Data
Publishers should use the ortb2
method of setting First Party Data. The following fields are supported:
- ortb2.site.*
- ortb2.app.*
- ortb2.user.*
Example first party data that’s available to all bidders and all adunits:
pbjs.setConfig({
ortb2: {
site: {
keywords: "kw1,kw2",
content: {
title: "title1",
series: "series1"
}
},
user: {
keywords: "a,b",
gender: "M",
yob: 1984
}
}
});
Prebid Server
As seen in the JSON response from {your PBS server}\/bidder\/params, the beachfront bidder can take either an “appId” parameter, or an “appIds” parameter. If the request is for one media type, the appId parameter should be used with the value of the Exchange Id on the Beachfront platform.
The appIds parameter is for requesting a mix of banner and video. It has two parameters, “banner”, and “video” for the appIds of two appropriately configured exchanges on the platform. The appIds parameter can be sent with just one of its two parameters and it will behave like the appId parameter.
If the request includes an appId configured for a video response, the videoResponseType parameter can be defined as “nurl”, “adm” or “both”. These will apply to all video returned. If it is not defined, the response type will be a nurl. The definitions for “nurl” vs. “adm” are here: (https://github.com/mxmCherry/openrtb/blob/master/openrtb2/bid.go).
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_beachfront |
hb_bidder_beachfront |
hb_adid_beachfront |
hb_size_beachfront |
hb_source_beachfront |
hb_format_beachfront |
hb_cache_host_beachf |
hb_cache_id_beachfro |
hb_uuid_beachfront |
hb_cache_path_beachf |
hb_deal_beachfront |