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C-WIRE

Features

Bidder Code cwire Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1081
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support check with bidder
Supply Chain Support no Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Bid Params

Name Scope Description Example Type
pageId required C-WIRE page id 2453 integer
placementId required C-WIRE placement id 113244 integer

URL parameters

Additionally, the following parameters can be passed by URL parameters for testing.

Name Scope Description Example Type
cwcreative optional C-WIRE creative id to force &cwcreative=1234 string
cwgroups optional C-WIRE group name to force &cwgroups=test-group string
cwfeatures optional Comma separated list of features &cwfeatures=feature1,feature2 string
cwdebug optional Debug flag &cwdebug=true string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cwire hb_bidder_cwire hb_adid_cwire
hb_size_cwire hb_source_cwire hb_format_cwire
hb_cache_host_cwire hb_cache_id_cwire hb_uuid_cwire
hb_cache_path_cwire hb_deal_cwire

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