FairTrade
Features
| Bidder Code | fairtrade | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display | Multi Format Support | check with bidder |
| TCF-EU Support | no | IAB GVL ID | check with bidder |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | check with bidder | COPPA Support | check with bidder |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | none | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
uid |
required | Represents the FairTrade bidder system Ad Slot ID associated with the respective div id from the site page. | 5 |
integer |
priceType |
optional | Can take the values gross or net, default value is net. Net represents the header bid price with the header bidder margin already extracted. Gross price does contain the FairTrade bidder margin within. |
'gross' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_fairtrade |
hb_bidder_fairtrade |
hb_adid_fairtrade |
hb_size_fairtrade |
hb_source_fairtrade |
hb_format_fairtrade |
hb_cache_host_fairtr |
hb_cache_id_fairtrad |
hb_uuid_fairtrade |
hb_cache_path_fairtr |
hb_deal_fairtrade |