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Integral Ad Science (IAS)
Features
| Bidder Code |
ias |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display |
Multi Format Support |
check with bidder |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
check with bidder |
COPPA Support |
check with bidder |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
check with bidder |
First Party Data Support |
check with bidder |
| User IDs |
none |
ORTB Blocking Support |
check with bidder |
| Privacy Sandbox |
check with bidder |
|
|
Note
This module is an integration with prebid.js with an IAS product, pet.js. It is not a bidder per se but works in a similar way: retrieve data that publishers might be interested in setting keyword targeting, like predicted viewability and brand safety words. Please reach out to your account manager or check out our publisher solutions for more
information.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
pubId |
required |
Publisher client ID, provided by IAS |
'1234' |
string |
adUnitPath |
required |
Ad unit path. The same one you use for GPT |
'/1234567/sports' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ias |
hb_bidder_ias |
hb_adid_ias |
hb_size_ias |
hb_source_ias |
hb_format_ias |
hb_cache_host_ias |
hb_cache_id_ias |
hb_uuid_ias |
hb_cache_path_ias |
hb_deal_ias |
|
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