MediaFuse
Features
Bidder Code | mediafuse | Prebid.org Member | yes |
---|---|---|---|
Prebid.js Adapter | yes | Prebid Server Adapter | yes |
Media Types | display, video | Multi Format Support | check with bidder |
TCF-EU Support | no | IAB GVL ID | check with bidder |
GPP Support | check with bidder | DSA Support | check with bidder |
USP/CCPA Support | yes | COPPA Support | yes |
Supply Chain Support | yes | Demand Chain Support | check with bidder |
Safeframes OK | yes | Supports Deals | check with bidder |
Floors Module Support | check with bidder | First Party Data Support | check with bidder |
User IDs | none | ORTB Blocking Support | check with bidder |
Privacy Sandbox | check with bidder | Prebid Server App Support | check with bidder |
Prebid Server Note
This bidder requires the client side Prebid.js adapter to work on Prebid Server due to the dependency on the transformBidParams
function.
See prebid.js #6361 for more details.
Prebid Server Test Request
The following test parameters can be used to verify that Prebid Server is working properly with the server-side Mediafuse adapter. This example includes an Mediafuse test placement ID and sizes that would match with the test creative.
var adUnits = [
// Banner adUnit
{
code: 'banner-div',
mediaTypes: {
banner: {
sizes: [[300, 250], [300,600]]
}
},
bids: [{
bidder: 'mediafuse',
params: {
placementId: 13144370
}
}]
},
// Native adUnit
{
code: 'native-div',
sizes: [[1, 1]],
mediaTypes: {
native: {
title: {
required: true
},
body: {
required: true
},
image: {
required: true
},
sponsoredBy: {
required: true
},
icon: {
required: false
}
}
},
bids: [{
bidder: 'mediafuse',
params: {
placementId: 13232354,
allowSmallerSizes: true
}
}]
},
// Video instream adUnit
{
code: 'video-instream',
sizes: [[640, 480]],
mediaTypes: {
video: {
playerSize: [[640, 480]],
context: 'instream'
},
},
bids: [{
bidder: 'mediafuse',
params: {
placementId: 13232361,
video: {
skippable: true,
playback_methods: ['auto_play_sound_off']
}
}
}]
},
// Video outstream adUnit
{
code: 'video-outstream',
sizes: [[300, 250]],
mediaTypes: {
video: {
playerSize: [[300, 250]],
context: 'outstream',
// Certain ORTB 2.5 video values can be read from the mediatypes object; below are examples of supported params.
// To note - mediafuse supports additional values for our system that are not part of the ORTB spec. If you want
// to use these values, they will have to be declared in the bids[].params.video object instead using the mediafuse syntax.
// Between the corresponding values of the mediaTypes.video and params.video objects, the properties in params.video will
// take precedence if declared; eg in the example below, the `skippable: true` setting will be used instead of the `skip: 0`.
minduration: 1,
maxduration: 60,
skip: 0, // 1 - true, 0 - false
skipafter: 5,
playbackmethod: [2], // note - we only support options 1-4 at this time
api: [1,2,3] // note - option 6 is not supported at this time
}
},
bids: [
{
bidder: 'mediafuse',
params: {
placementId: 13232385,
video: {
skippable: true,
playback_method: 'auto_play_sound_off'
}
}
}
]
},
// Banner adUnit in a App Webview
// Only use this for situations where prebid.js is in a webview of an App
// See Prebid Mobile for displaying ads via an SDK
{
code: 'banner-div',
mediaTypes: {
banner: {
sizes: [[300, 250], [300,600]]
}
}
bids: [{
bidder: 'mediafuse',
params: {
placementId: 13144370,
app: {
id: "B1O2W3M4AN.com.prebid.webview",
geo: {
lat: 40.0964439,
lng: -75.3009142
},
device_id: {
idfa: "4D12078D-3246-4DA4-AD5E-7610481E7AE", // Apple advertising identifier
aaid: "38400000-8cf0-11bd-b23e-10b96e40000d", // Android advertising identifier
md5udid: "5756ae9022b2ea1e47d84fead75220c8", // MD5 hash of the ANDROID_ID
sha1udid: "4DFAA92388699AC6539885AEF1719293879985BF", // SHA1 hash of the ANDROID_ID
windowsadid: "750c6be243f1c4b5c9912b95a5742fc5" // Windows advertising identifier
}
}
}
}]
}
];
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_mediafuse |
hb_bidder_mediafuse |
hb_adid_mediafuse |
hb_size_mediafuse |
hb_source_mediafuse |
hb_format_mediafuse |
hb_cache_host_mediaf |
hb_cache_id_mediafus |
hb_uuid_mediafuse |
hb_cache_path_mediaf |
hb_deal_mediafuse |