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PStudio

Features

Bidder Code pstudio Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID none
GPP Support None DSA Support check with bidder
USP/CCPA Support no COPPA Support yes
Supply Chain Support no Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support no First Party Data Support yes
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
pubid required UUID of the publisher '7ccf149e-06e4-4fdc-80a8-426374010b4a' string (UUID)
floorPrice required Minimum price for the impression expressed in CPM in USD currency. 1.15 float
bcat optional Blocked advertiser categories using the IAB content categories ['IAB1-1', 'IAB1-3'] Array<string>
bapp optional Block list of applications by their platform-specific exchange-independent application identifiers ['com.foo.mygame'] Array<string>
badv optional Block list of advertisers by their domains ['ford.com'] Array<string>

First-Party Data

PStudio adapter supports below described first-party data passed as configuration options to the adapter itself. These are the standard objects that are also well described in the OpenRTB 2.5 specification but not all of the properties from the OpenRTB standard are supported.

  • user
    • yob - Year of birth as a 4-digit integer.
    • gender - Gender, where “M” = male, “F” = female, “O” = known to be other (i.e., omitted is unknown).
  • device
    • ua - Browser user agent string.
    • dnt - Standard “Do Not Track” flag as set in the header by the browser, where 0 = tracking is unrestricted, 1 = do not track.
    • lmt - “Limit Ad Tracking” signal commercially endorsed (e.g., iOS, Android), where 0 = tracking is unrestricted, 1 = tracking must be limited per commercial guidelines.
    • ip - IPv4 address closest to device.
    • ipv6 - IP address closest to device as IPv6.
    • devicetype - General device type as specified in OpenRTB 2.5.
    • make - Device make (e.g., “Apple”).
    • model - Device model (e.g., “iPhone”).
    • os - Device operating system.
    • osv - Device operating system version (e.g., “8.0.3”).
    • js - Support for JavaScript.
    • language - Browser language using ISO-639-1-alpha-2.
    • carrier - Carrier or ISP (e.g., “Verizon”). “WiFi” is often used in mobile to indicate high bandwidth.
    • connectiontype - Network connection type. See OpenRTB 2.5 docs for valid values.
    • ifa - ID sanctioned for advertiser use like IDFA or AAID (not hashed).
    • geo
      • lat - Latitude from -90.0 to +90.0, where negative is south.
      • lon - Longitude from -180.0 to +180.0, where negative is west.
      • country - Country code using ISO-3166-1-alpha-3.
      • region - Region code using ISO-3166-2; 2-letter state code if USA.
      • regionfips104 - Region of a country using FIPS 10-4 notation (alternative to ISO 3166-2).
      • metro - Google metro code.
      • city - City using United Nations Code for Trade & Transport Locations.
      • zip - Zip or postal code.
      • type - Source of location data (GPS, IP address, user provided), recommended when passing lat / lon. Values as specified in OpenRTB 2.5.
    • ext
      • ifatype - IFA type as described by IAB.
  • site
    • id - Exchange-specific site ID.
    • name - Site name.
    • domain - Domain of the site (e.g., “mysite.foo.com”).
    • page - URL of the page where the impression will be shown.
    • cat - Array of IAB content categories of the site.
    • sectioncat - Array of IAB content categories that describe the current section of the site.
    • pagecat - Array of IAB content categories that describe the current page or view of the site.
    • ref - Referrer URL that caused navigation to the current page.
    • publisher
      • name - Publisher name.
      • cat - Array of IAB content categories that describe the publisher.
      • domain - Highest level domain of the publisher.
    • content
      • id - ID uniquely identifying the content.
      • episode - Episode number.
      • title - Content title.
      • series - Content series.
      • artist - Artist credited with the content.
      • genre - Genre that best describes the content (e.g., rock, pop, etc).
      • album - Album to which the content belongs; typically for audio.
      • isrc - International Standard Recording Code conforming to ISO-3901.
      • season - Content season (e.g., “Season 3”).
    • mobile - Indicates if the web page is viewed on a mobile platform, where 0 = desktop, 1 = mobile.
  • app
    • id - Exchange-specific app ID.
    • name - App name.
    • bundle - On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it is typically a numeric ID.
    • domain - Domain of the app (e.g., “mygame.foo.com”).
    • storeurl - App store URL for an installed app; for IQG 2.1 compliance.
    • cat - Array of IAB content categories of the app.
    • sectioncat - Array of IAB content categories that describe the current section of the app.
    • pagecat - Array of IAB content categories that describe the current page or view of the app.
    • ver - Application version.
    • privacypolicy - Indicates if the app has a privacy policy, where 0 = no, 1 = yes.
    • paid - Indicates if the app is paid, where 0 = app is free, 1 = app is paid.
    • publisher - Same as described in the site object.
    • keywords - Comma separated list of keywords about the app.
    • content - Same as described in the site object.
  • regs
    • coppa - Inndicates whether this request is subject to the United States Children’s Online Privacy Protection Act (COPPA Regulations established by the USA FTC. Possible values include the following - 0(no) or 1 (yes)

Note: Publisher id for app.publisher.id or site.publisher.id is already sent in params as pubid, since it’s a required parameter.

Note: Devicetype needs to be provided in device.devicetype field. Otherwise the ad server is not able to determine a platform type for a prebid bid reqeust. If a request is sent from a mobile device, then device.os field needs to be provided too.

Note: User id is automatically assigned by the adapter to user.id. Adapter retrieves user.id from pstudio cookie. When user visits the publisher page for the first time the cookie is not present so user.id is not sent.

User ID Data

PStudio adapter supports below described userIds data passed as configuration options to the adapter itself.

  • user_ids
    • uid2_token - Advertising token of Unified ID 2.0

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pstudio hb_bidder_pstudio hb_adid_pstudio
hb_size_pstudio hb_source_pstudio hb_format_pstudio
hb_cache_host_pstudi hb_cache_id_pstudio hb_uuid_pstudio
hb_cache_path_pstudi hb_deal_pstudio

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